Cricket to Conquer Cancer

Cricket to Conquer Cancer is a community driven health initiative created to unite Toronto through cricket while raising awareness and funding for cancer research. I led the creative communication and experiential design, transforming a central civic hub into a full day street cricket festival featuring custom pitches, XR batting experiences, VR films on cancer breakthroughs, and tactile activations with healthcare partners. The event raised over one million dollars for cancer research and generated more than one hundred million media impressions, demonstrating how culturally grounded multimodal design can shift public engagement at scale.